Essays by the halaal foundation pakistan

Global Halaal Market

A Muslim must know that it is ALLAH S.W.T’s order to use Halaal and to abstain from manufacturing, selling and using Haraam products. By carrying out this order, Muslims can achieve financial benefits in the world besides the reward in the hereafter. Not only do the Muslims

all over the world buy products with Halaal logo but non-Muslims also prefer Halaal certified products for their good quality. I observed this attitude of Muslims and non-Muslims towards Halaal foods during my stay in South Africa. There, I myself would prefer those food products which had an authentic Halaal logo; for it was a non-Muslim country. This is the case not only in South Africa but all the Muslims living in non-Muslim countries as minorities show the same behavior. Therefore, the products with authentic Halaal logo exported from Pakistan or any other Muslim country to non-Muslim countries bring in more sales than those of non-Halaal certified products.

The non-Muslims have got this point, and they have not only started to export the Halaal certified products but have also launched the Halaal certification bodies themselves to capture this market too.
It is a matter of great regret that Muslims are not taking any notice of this sensitive religious issue. Therefore, neither do the Muslim consumers demand Halaal nor do the Muslim manufacturers deem Halaal certification necessary. I visited many slaughter houses in South Africa which, despite being owned by the Jews, managed to provide Halaal meat for Muslim consumers under the monitoring of a Halaal certification body named SANHA. This is the case in products which can be used by both Muslims and non-Muslims. Even those products which concern only Muslims are also being manufactured by the non-Muslims for business purpose, for example, cap, rosary, and praying mat made in China. These are the completely Muslim-related products, but China manufactures them to capture a huge market of Muslim consumers. The main motive behind this is _ as one important principle of commerce says_ to survey how many consumers are there for the product you are going to launch, to which religion and group they belong, who will buy the product- the young, or the old, and whether males will be more interested in it or females.

Consumers of Halaal Products

According to the report published in 2009 by “The Pew Forum on Religion and Public Life” which is a subsidiary of an American think tank “Pew Research Center”, 23% of the world population is Muslim. The whole population of the world is about 6.8 billion, and 1.57 billion of them are Muslims. It means that the every fourth man of the world is a consumer of Halaal products.
The above-mentioned report shows that the region-wise population of Muslims in 2009 was as under:

1  Asia-Pacific  972,537,000
2   Middle East-North Africa  315,322,000
3   Sub-Saharan Africa  240,632,000
4   Europe  38,112,000
5   America, Canada  4,596,000
   Total  1,571,198,000



Global Halaal Market Size

According to the statistics issued by “World Halaal Forum”, the estimated global Halaal food Market size in 2009 was as under:


S. No. Global Halaal Food Size (USD,000,000)
  Africa  150.3
  Asia 400.1
  Europe 66.6
  Australia 1.5
  America 16.1
  Total 634.5

By comparing the Global Halaal Food Market with global food market in 2009, the same report stated that the global Halaal food market was 16% of the whole global Food Market. At that time, the global food market size was 3,992.2 Billion US dollars, and the global Halaal food market size was 634.5 Billion US dollars in 2009.
According to a Malaysian government organization regarding Halaal industry called HDC, if non-food Halaal products are also analyzed with Halaal food products, the market size of Halaal products will be about 2 trillion US dollars, of which 62% products are beverages, 22% pharmaceuticals, 6% nutraceuticals and 10% cosmetics & personal care products. It is to be kept in mind that these statistics do not include the Halaal services like Islamic banking.

A Challenge for Muslim Manufacturers

The above statistics clearly show how the non-Muslim countries have captured the Halaal Market. Even Halaal certification bodies are also owned by them so that they may earn from Halaal certification as well as from Halaal products. A great loss that the Muslims suffer due to this situation is that sometimes they unintentionally buy Haraam products bearing Halaal logo.
It is not difficult to decide to what extent we can rely on the meat imported from Brazil and other non-Muslim countries where mechanical slaughter of poultry is allowed. The Shariah experts deem it Haraam because it is not possible to recite the name of Allah during slaughter carried out by a mechanical blade. This is the case with their Halaal meat. And non-Halaal certified meat from these countries is, no doubt, Haraam unless we have solid proof that it meets the Shariah requirements.
In this situation, it is the responsibility of the Pakistani manufacturers and suppliers to compensate for the previous negligence regarding Halaal and to make sure that they supply undoubtedly Halaal products.
If they endeavor in this field with good intention, they will not only be rewarded in the hereafter for protecting Muslims from Haraam but will also capture a huge market of billions of Muslim consumers spread all over the world.